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Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Hours may vary. Most retail locations open with ride hours. Most retail locations accept cash and cashless payments, including Visa, Mastercard, Discover, Apple Pay, Samsung Pay, and Google Pay. Cash is also accepted at Ticket Booths, Season Pass Office and MyBoardwalk Kiosks. MyBoardwalk Cards (Paid Points only) are accepted at The Walk, The Walk Threads and The Walk Seaside Apparel.

Shop Special Edition Endless Summer T-Shirts Featuring the Santa Cruz Beach Boardwalk!

$40 plus tax.
Now available Online and at The Walk.